Fundraising has changed.
Individuals seek meaningful interactions and engagements with organisations in an ever-broader range of ways. At the same time, there are increasing calls on people’s support. From giving to your favourite content creator via Patreon to an endless stream of crowdfunding campaigns for everything from personal projects to charitable initiatives — organisations need to retain relevance in an ever-changing environment.
Fundraising Space has been founded by three people working in fundraising, engagement and online campaigning as a community for professionals. It seeks to give a platform to new voices and support innovation. We’ll do this through crowd sourcing content for our blog, creating how to guides and resources for fundraisers and running events.
A holistic view of engagement
There are a many excellent fundraising events, but we aim to take a different approach. We want to highlight work being done by fundraisers, campaigners, digital comms professionals and others which is driving great supporter experiences online and ultimately creating long term support.
Online engagement has to be about much more than just the financial ask. While that is essential, it should focus on building up interactions with donors through a range of engaging content, from petitions to surveys and value exchange products. Our work seeks to celebrate engagement and create conversations between professionals that wouldn’t otherwise happen.
An open space approach
Our intention prior to the COVID-19 pandemic had been to launch with a half-day conference based around open space sessions and a couple of keynote speakers. Attendees would bring issues to discuss and shape the agenda on the day, creating a forum for sharing and learning.
In the current environment, we’ll be focused on providing varied and inspiring webinars, handy resources and a crowd-sourced blog. In due course, we plan to trial a virtual approach to open space workshops, but we’ll get a few webinars under our belt before we do that!
There are many good fundraising conferences, but they tend to involve being a passive spectator. We want to create conversations at our events and continue them through our multimedia content. While our focus is digital engagement, we seek to both delve into the detail of current trends in digital fundraising and engagement and keep on eye on big picture issues impacting our sector.
Until physical events are possible again and we launch our first conference, you can join one of our exciting webinars. The first event is called ‘Engagement during coronavirus and you can book here.