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Designing effective donor journeys
13 August 2020 @ 2:30 pm - 4:00 pm BST
As fundraisers we know that thoughtful journeys are essential for building relationships with supporters and recruiting and retaining donors.
Join us for this webinar where we’ll be exploring ways you can improve the design of your donor journeys so that they deliver for both your supporters and your fundraising targets.
Starting things off will be Dana Segal, consultant and trainer, who’ll introduce the concept of decision science and show how it can transform your donor journeys: motivating supporters to become donors, and persuading donors to donate again.
We’ll then hear from Colette St-Onge from Reprieve and Richard Hines from Friends of the Earth England, Wales and Northern Ireland. Colette will be sharing some of the work they’ve been doing at Reprieve to roll-out a range of donor journeys and what they’ve learned so far. And Richard will be giving his top insights into how Friends of the Earth are successfully using email journeys to convert new supporters into donors.
Please make a contribution if you can – this will be split between the speakers/a donation to their charity and contributing to the costs of running these events.