In the first weeks of the pandemic, we began to see trends that demonstrate how strongly donors and advocates feel about supporting the causes they care about, even in unprecedented times.
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Engagement feels like an all-pervasive buzzword right now. It can seem somewhat intangible, but at it’s best, it’s an approach that recognises the multiple ways an individual may interact with and support your organisation.
Fundraising has changed. Individuals seek meaningful interactions and engagements with organisations in an ever-broader range of ways.